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# Published Date Details
1.01-11-2022. “Shock Interaction Effect due to Axial Cavity in a Blunt Nosed Geometry Flying at Hypersonic Speeds.” No. 121, 24th International Shock Interaction Symposium (SIS 2022), Indian Institute of Technology, Madras, October 17-20, 2022.
Authors: Sudarshan, B., and S. Saravanan
2.01-09-2022Effect of oblique shocks interaction on the inlet structure in a hypersonic flow, Aerospace and Associated Technology - Proceedings of the Joint Conference of ICTACEM 2021, APCATS 2021, AJSAE 2021 and AeSI 2021, pp 522-527,
Authors: Sanjay A V, Sudarshan B
Link
3.01-09-2022Aerodynamic Study on Airfoil U- shape Tubercles Geometry, Aerospace and Associated Technology - Proceedings of the Joint Conference of ICTACEM 2021, APCATS 2021, AJSAE 2021 and AeSI 2021, pp 186-191, September 2022
Authors: Sudarshan B, V Viswanath, S Mukund, J V Sujan and S Suhas
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4.01-09-2022Shock wave effects on Chitosan biopolymer for drug delivery applications, Aerospace and Associated Technology - Proceedings of the Joint Conference of ICTACEM 2021, APCATS 2021, AJSAE 2021 and AeSI 2021, pp 493-498, September 2022
Authors: Pranav K , Sudarshan B
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5.01-09-2022Experimental study on two octave Indian flute acoustics, Aerospace and Associated Technology - Proceedings of the Joint Conference of ICTACEM 2021, APCATS 2021, AJSAE 2021 and AeSI 2021, pp 87-94, September 2022
Authors: Praful K and Sudarshan B
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6.01-09-2022Design of Propulsion System for Propeller-less UAV, Aerospace and Associated Technology - Proceedings of the Joint Conference of ICTACEM 2021, APCATS 2021, AJSAE 2021 and AeSI 2021, pp 217-221, September 2022
Authors: Dheeraj R and B Sudarshan, V, Rohith J, Shashank H K, Akshay S Prasad
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7.17-06-2022Modelling and Simulation of Bifurcated Winding Induction generator using 3DEXPERIENCE”, IEEE 4th Global Power, Energy and Communication Conference (IEE GPECOM2022) Cappadocia/Turkey held on June 14th to 17th, 2022.
Authors: Prema V, Anilchandra A.R, Suhas B.G, Manoj Kumar S and Deepak Sagar
8.18-12-2021"OPTIMUM DESIGN OF INTERSHAFT SQUEEZE FILM DAMPER (ISSFD) RING FOR VIBRATION ATTENUATION" Proceedings of the XVI Vibration Engineering & Technology of Machinery Conference VETOMAC 2021 December 16 - 18, 2021, B.M.S. College of Engineering, Bengaluru-560 019, India. ** Received the Best Paper award in VETOMAC 2021
Authors: H.M.Shivaprasad , G.Giridhara, Raghu Yogaraju, Yatish Muddappa P.P., R.N.Ravi Kumar, V. Arun Kumar
9.16-12-2021Title: Estimation of Mode Dependent Fluid Damping in a 2D MEMS Resonator, Proceedings of XVI Vibration Engineering & Technology of Machinery Conference, VETOMAC2021, 16--18 December, 2021, Bengaluru.
Authors: Santhosh Doreswamy, Shivashankar R. Srivatsa, H. K. Ranga Vittal, L. Ravi Kumar, J. Sharana Basavaraja, and B. S. Suresh
10.16-12-2021Optimum Design of Intershaft Squeeze Film Damper (ISSFD) Ring for vibration Attenuation-16th International Conference on Vibration Engineering and Technology of Machinery (VETOMAC-2021), Bangalore, India.
Authors: Shivaprasad H.M., Giridhara G., Arun Kumar V.
11.15-12-2021A Novel Spatially Varying Heterogenous Material Model to Accurately Characterize Arterial Wall Properties in Abdominal Aortic Aneurysms Australasian Conference on Computational Mechanics ACCM2021,Pages,260-262.
Authors: Ahmad Rehan Shaikh , Amritanshu Dixit1, Samarth S Bhatt, Rangavittal HK, and Tejas Canchi
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12.29-07-2021Optimal Design of Elastic Ankle Exoskeleton Using Optimal Control of Musculoskeletal Model, In the XXVIII Congress of the International Society of Biomechanics (ISB), Digital Congress 25 -29 July, 2021
Authors: Ganesan K., Gupta A
13.29-07-2021Assistance level versus metabolic cost in a biarticular exoskeleton a simulation study, In the XXVIII Congress of the International Society of Biomechanics (ISB), Digital Congress 25 -29 July, 2021.
Authors: Ganesan K., Gupta A
14.02-03-2021Buckling behavior of GLARE panels subjected to partial edge loads
Authors: Yathish Muddappa; G, Giridhara, Rajanna
Link
15.21-01-2021An icon of pizzas: Dominos in India- A case study ABSTRACT India Domino’s is India’s market leader having the highest pizza market outside the United States with nearly 72% market share and is working towards doubling the market size by creating pizza as a meal-time replacement. This case study ascertains how Domino's pizza, people's favourite pizza brand in the United States adapted to the Indian market and captured it's evolving customer base. This study considers various factors that have helped Domino’s achieve their position in the Indian market. The intriguing feedback process that Domino’s conducts with the young customers, the product development process carried out with it’s team before introducing a new product in the market is studied. In a country where data charges are reliable and smartphones are accessible to a wide range of people, the influence of introduction of newer version of the consumer-friendly mobile application in online food ordering and it's ability in addressing long-standing issues is discussed in detail to determine how the mobile application was successful in achieving increased sales and customer satisfaction. This case study also examines the role of marketing in introducing and developing localised product ranges and customised Indian flavours with innovative additions to suit the evolving tastes of its consumers residing in every part of the country. Quick and reliable superfast delivery, digital advertisements and marketing campaigns used to communicate value for money offerings and safety measures undertaken to capture wide range of audience is also studied. Keywords: Indian market, Domino's pizza, product development, mobile application, customer satisfaction, marketing.
Authors: Madhav Murthy, E. Suresh, Sumukha, Veeresh, Vetrivel
Link
16.21-01-2021 Role of Technology in Marketing: Although only a nascent innovation in the history of man, technology has already come to play an integral part in the way we live life today. The paper discusses the concepts of technology that have changed the perspective of marketing and gauges the changes that we may see in the subsequent future or have seen in the past. Marketing techniques and technology have greatly influenced the profile of the modern generation. There is an emergence of new marketing strategies that need to be employed by the current marketers to be relevant in the industry. The interdependency between marketing and technology brings forth a new class of marketing known as digital marketing. Technologies that empower digital marketing are primarily electronic media like mobile phones, computers, smart televisions and other such devices. These technologies have also shifted the mode of communication between individuals, businesses or associations. The internet is the backbone of these technologies and this has played a vital role in the innovation and modernization of business operations. Determining marketing strategies by considering market, consumer behaviour and sales has been massively impacted by technology. A variety of tasks can be performed by implementing modern technological solutions, some of which include customer acquisition, customer engagement, constructing brand reputation and image, management and supervision of criticism and studying other competitive strategies. Modern technologies are revolutionizing the marketing world and they are changing the market, giving opportunities to new players. Hence companies should be constantly on their toes to devise new strategies to be in parallel with the competition. These technologies can be valuable in providing opportunities for contemporary marketers and prove a bit challenging for orthodox marketers. In short it can be said that technology has impacted marketing strategies and has potential to develop in the future. Advancement in technologies has influenced the consumer mind in a way that couldn't have been perceived in the past. One of the main influencers has to be the internet. A world without the internet is practically inconceivable at this point of stage. Use of the internet has seen a spike in the last decade. Every task is being automated and many consumers now prefer to buy a product or a service over the internet, preferably at home. Insecurities with online shopping have diminished over the period of time and Consumers are prone to buy online. Therefore, digital marketing plays a key role in promotion and advertising. This begs the question how one can capitalize on these developments and revise their marketing ideas and strategies. Our aim in this article is to gauge this shift in consumer behavior after the introduction of technologies in the marketing field. And also find out how the companies can adapt to accommodate for the evolving technologies and reform their marketing strategies to stay relevant in the industry. To support our hypothesis, we carried out a survey to assess the consumer behavior towards technology adoption in marketing strategies currently followed by companies. This survey also tries to gauge the impact of marketing on a consumer and how the consumer reacts to the recent trend of changes in marketing. The statistics from our survey shed light on the potential for marketers to make use of the available opportunities such as electronic media and the internet and also formulate the different strategies that a company can employ to cope up with the fast-paced industry. This paper also highlights the inadequate marketing strategies that the companies can avoid.
Authors: Madhav Murthy, Mohit, Junaid, Yuvan
Link
17.28-12-2020"Experimental study on Heat and Mass Exchanger of a Dew point Indirect Evaporative cooler”, ICoFT 2020, NITPY.
Authors: Rudra Naik, Deepak C and Prashanth H K
18.22-12-2020"Application of Materials-Engineering Research to Indian Traditional Artforms, A Case-study: Bhujakeerthi of Yakshagana", 2nd International Conference on Smart And Sustainable Developments in Materials, Manufacturing and Energy Engineering, December 22 & 23, 2020 - NMAM Institute of Technology, Nitte, Karnataka, India
Authors: Prof. Shashiraj Somayaji, Prof. Narahari, Dr. Shivashankar R Srivatsa, Pranav D M
Link
19.22-12-2020"Application of Materials-Engineering Research to Indian Traditional Artforms, A Case-study: Bhujakeerthi of Yakshagana", 2nd International Conference on Smart And Sustainable Developments in Materials, Manufacturing and Energy Engineering, December 22 & 23, 2020 - NMAM Institute of Technology, Nitte, Karnataka, India
Authors: Prof. Shashiraj Somayaji, Prof. Narahari, Dr. Shivashankar R Srivatsa, Pranav D M
20.17-12-2020Ananda Prasanna, Buchi Raju Adapa., Sangamesh C. Godi., Pattamatta, A., and Balaji, C, “A numerical investigation on lip geometry in a tangential film cooling of an annular combustor,” 3rd National Aero Propulsion Conference, 17-19 December 2020, B.M.S.C.E, Bengaluru Karnataka, India.
Authors: Ananda Prasanna, Buchi Raju Adapa., Sangamesh C. Godi., Pattamatta, A., and Balaji, C,