Publications
| # | Published Date | Details |
|---|---|---|
| 61. | 24-10-2013 | A paper titled “Performance Counseling: an intervention for effective performance management-A conceptual framework” was presented in the Second International Conference on Innovation-the Key to Global Competitiveness held at BMS College of Engineering on 24th October 2013. (ISBN-9789383506019). Authors: Minu Zachariah |
| 62. | 17-05-2013 | Innovative Approaches in Advertising using mobile and social media marketing in India a customer based approach- International Conference organised by IFIM Business School, Bangalore Authors: S. Manoharan, Dr.Rajendra Nargundkar |
| 63. | 31-12-2012 | A paper titled "Change in role of HR Managers of Indian IT and Manufacturing Organizations for Growth & Sustainability" was presented in the First International Conference on Challenges of Sustainability & Growth in Indian Industry held at BMS College of Engineering in December 2012. (ISBN-978818884999-5) Authors: Minu Zachariah & Roopa T.N. |
| 64. | 29-12-2012 | Role of Internal Marketing in Employer Branding- An Insight of selected IT Companies- NASMEI International Conference organised by GLIM, Chennai Authors: S. Manoharan, Dr.Rajendra Nargundkar |
| 65. | 20-12-2012 | “Non - Performing Assets” – A challenge to growth and sustainability of indian banks, International Conference on “Challenges of Sustainability and Growth in Indian Industry”, 20 and 21 December 2012, organized by BMS College of Engineering, ISBN: 978-81-888499-9-5 Authors: R Ganesh Kumar and Dr. A. Satya Nandini |
| 66. | 18-10-2012 | The making of a Lifestyle Brand – is Café Coffee Day creating it the Indian way-6th International Conference on Contemporary Businessorganised by IIT Delhi & Curtin University Australia Authors: S. Manoharan, Dr.Rajendra Nargundkar |
| 67. | 25-01-2012 | A Study on Major Retail Computer Processor Brands in India – A Consumers’ Perspective : International Conference organised by IFIM Business School, Bangalore Authors: S. Manoharan, Saurabh |
| 68. | 29-12-2011 | Emotional Appeals in advertising and their impact on consumer buying decisions- NASMEI International Conference organised by GLIM, Chennai Authors: S. Manoharan, Dr.Rajendra Nargundkar |
| 69. | 07-09-2011 | Brand opportunities: A study on Impact of Mobile Number Portability on Telecom Brands- International Conference organised by PES Institute of Technology , Bangalore Authors: S. Manoharan , Tejdeep Julian, Sandeep |
| 70. | 24-12-2010 | Level Based Positioning Strategies and their Impact in consumer decision making in Consumer Electronics- NASMEI International Conference organised by GLIM, Chennai Authors: S. Manoharan, Dr.Rajendra Nargundkar |
| 71. | 18-12-2010 | The role of positioning strategies in Consumer Electronics Industry- A consumer perspective: Organised by IFIM Business School, Bangalore Authors: S. Manoharan, Dr.Rajendra Nargundkar |
| 72. | 17-11-2010 | Positioning as a Centre of Excellence- a case on K.G Hospital and Post Graduate Medical Institute, Coimbatore- International Case Conference orgnised by IMT, Nagpur Authors: S. Manoharan, Dr.Rajendra Nargundkar |
| 73. | 18-12-2009 | The role of Positioning Strategies in consumer electronic Industry- An Advertisement Industry perspective- International Conference organised by IFIM Business School, Bangalore Authors: S. Manoharan, Dr.Rajendra Nargundkar |
| 74. | 30-07-2009 | Do Global Brands have competitive edge in newer markets?- National Conference on Shaping the Future Organised by Mount Carmel Institute of Management, Bangalore Authors: S.Manoharan, Ashneet Gautam |
| 75. | 17-07-2009 | Role of Brand Positioning in Decision Making in consumer Electronic Industry- International Conference organised by Annamalai University Authors: S. Manoharan, Dr.Rajendra Nargundkar |
| 76. | 22-12-2008 | IPL as a Value Creator for its Stake-holders- NASMEI Conference Organised by GLIM, Chennai. Authors: S. Manoharan, Dr.Rajendra Nargundkar |
| 77. | 18-12-2008 | A study on Impact positioning with reference to consumer electronic industry- International Conference organised by IFIM Business School, Bangalore Authors: S. Manoharan, Saurabh |
| 78. | 09-05-2008 | University B-School Vs Autonomous B –School a service process comparison-An Insight of Indian Higher Education Scenario- 3rd International Conference On Services Management Organised by Penn State University, USA Authors: S. Manoharan, Dr.Nagalingappa |
| 79. | 09-05-2008 | University B-School Vs Autonomous B –School a service process comparison-An Insight of Indian Higher Education Scenario- 3rd International Conference On Services Management Organised by Penn State University, USA Authors: S. Manoharan, Dr.Nagalingappa |
| 80. | 11-01-2008 | Advertising- A Key for Positioning- International Conference organised by MBA Department, PES Institiute of Technology Authors: S. Manoharan, Dr.Rajendra Nargundkar |