Publications
| # | Published Date | Details |
|---|---|---|
| 1. | 02-04-2026 | Paper titled "Algorithm to awareness in Digital Sustainability Management" in the International Conference on ‘Sustainable Marketing and Responsible Tourism in Digital Era (SMART 2026): Innovations, Insights, and Inclusive Practices for a Greener Future’ on 1st & 2nd April 2026 organised by Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University). Authors: S. Gandhimathi, Dr. Prathima Bhat K, Dr. Krishna Gayathri |
| 2. | 28-03-2026 | Paper titled "Reconfiguring Gig Work in the Age of Generative AI: A Conceptual Framework of Task, Skill and Platform Transformation", in the 3rd edition of the ‘India Labour Conference 2026, on the theme: Gig Workers in Growing India, organised by The Centre for Employment Relations and Labour Studies (CERLS), Indian Institute of Management Kozhikode, held on March 27–28, 2026 at IIM Kozhikode. Authors: Prathyusha P, S. Gandhimathi , Dr. Charithra C M & Dr. Prathima Bhat K Link |
| 3. | 10-01-2026 | Paper titked "Reselient Leadership for Sustainable Growth through Succession Planning" in XXI PIMR International Conference on Management, “RESILIENT LEADERSHIP FOR SUSTAINABLE GROWTH” won the best aper award. Authors: S. Gandhimathi, Dr. Prathima Bhat K Link |
| 4. | 26-12-2025 | “Decoding the User Intentions Behind Digital Banking Adoption in Emerging Markets,International Finance Research Conference (IFRC 2025) ,Indian Institute of Management, Calcutta (Dec 26–28, 2025). Authors: Dr. Sushma R , Dr. Bhavya Vikas , Mr. Manoj Kumar S & Dr. Ganesha K S |
| 5. | 15-12-2025 | A hybrid MCDM based Stock Evaluation framework: Competitive Analysis of Nifty Bank and Energy Sectors, ICBAI 2025 Operational Research Society of India -Karnataka (ORSI-KA) Authors: Massod , R Sushma |
| 6. | 10-10-2025 | "Automating Equity: Navigating the Dual Potential of AI for Decent Work and Economic Growth in India (SDG 8)" in SDG Summit 2025 - Bridging Knowledge and Action - Research Papers on Sustainable Development Goals. Authors: S. Gandhimathi, Dr. Prathima Bhat K |
| 7. | 10-10-2025 | SDG Summit 2025 organized by Vision Karnataka Foundation - Employee Engagement and Sustainability Through India’s BRSR Framework- ISBN 978-93-47056-97-0 Authors: Ms. Varshitha V Das, Dr. Shubha Muralidhar Link |
| 8. | 22-02-2025 | Using Machine Learning to Analyse Employee Psychological Contract Fulfilment: A Data-Driven Approach to Predict Job Satisfaction. IEEE - (ISBN: 979-833151857-8)
DOI: 10.1109/CE2CT64011.2025.10939718, Pg. No: 767-772
Authors: Darshith S A; Rakesh D; K Tharaka Rami Reddy; Sahana. A; Nischith. S; Sumalatha Link |
| 9. | 11-10-2024 | P. Rajendra, T. Mohanasundaram, D. Shanthi, T. Gunasekar; Smart and sustainable building materials: Empirical examination of consumer adoption intentions in Bangalore. AIP Conf. Proc. 11 October 2024; 3221 (1): 020006. https://doi.org/10.1063/5.0235938 Authors: Rajendra P* (corresponding author), Dr Mohanasundaram T, Shanthi D & Dr T Gunasekar Link |
| 10. | 14-03-2024 | Health care Cost - Benefit Analysis using machine learning : A Panel Data Modelling Approach
2024 IEEE International Conference on Interdiciplinary Apporches in Technology and Management for social Innovation( IATMSI) Authors: Dr Shubha B N & Malleshwari R Link |
| 11. | 14-11-2022 | " Lights turn Green for the Pink cabs- an inspiring Case study of GoPink" AICTE sponsored International Case Conference published with ISBN No. 9788190937283 Authors: Shubha Muralidhar, Shubha B N, R Sushma, H R Sridhar |
| 12. | 08-01-2022 | Paper titled “Delineating and rooting Cause-Related Marketing (CRM)’”presented at 7th Biennial Conference of the Indian Academy of Management, 2022 held at IIM Rohtak, India during January 7 to January 9, 2022. Authors: Tejaswi Patil |
| 13. | 28-12-2021 | Paper titled “Review of scientific literature on regulatory focus theory in marketing” presented at ISDSI-Global Conference 2021 held at IIM Nagpur, India during December 27 to December 30, 2021. Authors: Tejaswi Patil |
| 14. | 21-01-2021 | Digital Payment and its growth in the time of COVID-19 -2nd International Conference on “Management Skills & Growth Strategies in the Post-Pandemic Period organised by Welingkar Institute of Management Development and Research, Mumbai. Authors: Dr.S.Manoharan, Dr.M.P.Saravanan, Dr.S.Paneerselvam |
| 15. | 29-12-2020 | Presented paper titled ‘Moderation Effect of Skepticism on Guilt Appeal in Cause Related Marketing’ in the 3rd ICDE & 14th ISDSI Annual Conference, organized by Centre for Digital Economy, IIM Raipur, India, during 27-29 December, 2020. Authors: Tejaswi Patil |
| 16. | 26-12-2019 | Conference Name:
7th International Conference on Enhancing Business Competitiveness for Sustainable Growth
Date of Conference: September 26th & 27th, 2019
Organized by Department of Commerce and Management, Kristu Jayanti College (Autonomous), Bengaluru
Title :A STUDY ON GOLD PRICE THROUGH VECTOR ERROR CORRECTION MODEL
Published: Dec 26, 2019 Authors: Mrs R Sushma , Dr B N Shubha Link |
| 17. | 20-12-2019 | Consumer motives of Fantasy Sports among Millennials in India- A case of Dream 11- NASMEI International Conference organised by GLIM, Chennai Authors: Dr.S.Manoharan, Dr. Rajendra Nargundkar |
| 18. | 21-11-2019 | Time Varying commodity and stock market integration in India: An empirical testing" presented at the Annual capital market Conference Nov 21 -22, 2019 at NISM, Mumbai Authors: Dr.A.Satya Nandini and Mr.R.Rajesh |
| 19. | 07-06-2019 | Paper tilled Social Marketing: Connecting the P's and the C's was presented by the co-author in the International Conference on Creating Inclusive Organizations: Spirituality Innovation and Sustainability organized by Academy of Value Based Management at Said Business School, University of Oxford, UK during 7-8 June 2019. Authors: Tejaswi Patil |
| 20. | 01-03-2019 | “Criyagen: Growth challenges of a social entrepreneur." has been accepted for presentation at the Asian Management Research and Case Conference 2019, March 2019, UAE University. Authors: R Ganesh Kumar and Dr. A. Satya Nandini |