Publications
| # | Published Date | Details |
|---|---|---|
| 1. | 14-11-2022 | " Lights turn Green for the Pink cabs- an inspiring Case study of GoPink" AICTE sponsored International Case Conference published with ISBN No. 9788190937283 Authors: Shubha Muralidhar, Shubha B N, R Sushma, H R Sridhar |
| 2. | 08-01-2022 | Paper titled “Delineating and rooting Cause-Related Marketing (CRM)’”presented at 7th Biennial Conference of the Indian Academy of Management, 2022 held at IIM Rohtak, India during January 7 to January 9, 2022. Authors: Tejaswi Patil and Dr. Zillur Rahman (Indian Institute of Technology Roorkee) |
| 3. | 28-12-2021 | Paper titled “Review of scientific literature on regulatory focus theory in marketing” presented at ISDSI-Global Conference 2021 held at IIM Nagpur, India during December 27 to December 30, 2021. Authors: Tejaswi Patil and Dr. Zillur Rahman (Indian Institute of Technology Roorkee) |
| 4. | 21-01-2021 | Digital Payment and its growth in the time of COVID-19 -2nd International Conference on “Management Skills & Growth Strategies in the Post-Pandemic Period organised by Welingkar Institute of Management Development and Research, Mumbai. Authors: Dr.S.Manoharan, Dr.M.P.Saravanan, Dr.S.Paneerselvam |
| 5. | 29-12-2020 | Presented paper titled ‘Moderation Effect of Skepticism on Guilt Appeal in Cause Related Marketing’ in the 3rd ICDE & 14th ISDSI Annual Conference, organized by Centre for Digital Economy, IIM Raipur, India, during 27-29 December, 2020. Authors: Tejaswi Patil and Dr. Zillur Rahman (Indian Institute of Technology Roorkee) |
| 6. | 26-12-2019 | Conference Name:
7th International Conference on Enhancing Business Competitiveness for Sustainable Growth
Date of Conference: September 26th & 27th, 2019
Organized by Department of Commerce and Management, Kristu Jayanti College (Autonomous), Bengaluru
Title :A STUDY ON GOLD PRICE THROUGH VECTOR ERROR CORRECTION MODEL
Published: Dec 26, 2019 Authors: Mrs R Sushma , Dr B N Shubha Link |
| 7. | 20-12-2019 | Consumer motives of Fantasy Sports among Millennials in India- A case of Dream 11- NASMEI International Conference organised by GLIM, Chennai Authors: Dr.S.Manoharan, Dr. Rajendra Nargundkar |
| 8. | 21-11-2019 | Time Varying commodity and stock market integration in India: An empirical testing" presented at the Annual capital market Conference Nov 21 -22, 2019 at NISM, Mumbai Authors: Dr.A.Satya Nandini and Mr.R.Rajesh |
| 9. | 07-06-2019 | Paper tilled Social Marketing: Connecting the P's and the C's was presented by the co-author in the International Conference on Creating Inclusive Organizations: Spirituality Innovation and Sustainability organized by Academy of Value Based Management at Said Business School, University of Oxford, UK during 7-8 June 2019. Authors: Tejaswi Patil and Dr. Zillur Rahman (Indian Institute of Technology Roorkee) |
| 10. | 01-03-2019 | “Criyagen: Growth challenges of a social entrepreneur." has been accepted for presentation at the Asian Management Research and Case Conference 2019, March 2019, UAE University. Authors: R Ganesh Kumar and Dr. A. Satya Nandini |
| 11. | 01-02-2019 | “Revolutionary Retailer Retires – The case of Big Kids Kemp,” ISB conference on Family Business, Feb. 29-30, 2019, ISB, Hyderabad. Authors: R Ganesh Kumar, Dr. A. Satya Nandini and Sridhar H R |
| 12. | 01-02-2019 | 'Revolutionary Retailer Retires: A Case of Big Kids Kemp' was presented at 7th Asian Invitational Conference on “Family Business (Academic Conference) organized by Thomas Schmidheiny Centre for Family Enterprise, Indian School of Business, Hyderabad.
Authors: Dr. A. Satya Nandini, Mr. Sridhar H R & Mr. Ganesh Kumar R Link |
| 13. | 21-12-2018 | Brand Activation Effectiveness of Premium vs Non-Premium Organic Brands: The Millennials’ Perspective- NASMEI International Conference organised by GLIM, Chennai Authors: Dr.S.Manoharan, Dr. Rajendra Nargundkar |
| 14. | 20-12-2018 | 7th Annual International Research Conference - 2018 of the Faculty of Management and Commerce to be held in South Eastern University of Sri Lanka, University Park, Oluvil on 20th December 2018.
Title :Sustainable Green Economic Growth Through Green Finance. Authors: Mrs R Sushma , Dr B N Shubha |
| 15. | 30-08-2018 | Benefits of Social Media Co-creating value in Management Education: Insights from select Millennials in Bangalore-AIMA Conference organized by Welingkar School , Bengaluru Authors: Dr.S.Manoharan, Dr.S.John Manohar, Dr.M.P.Saravanan |
| 16. | 26-04-2018 | Presented a paper on “RTC or RTE: The Millenial’s Choice” at the JAMS India Conference held at Indian School of Business, April 26-28, 2018. Authors: R Ganesh Kumar and Dr. A. Satya Nandini |
| 17. | 08-01-2018 | Celebrity Endorsements: How do Millennials respond in India? -International Research Conference on Marketing in the Next Decade organized by Welingkar Institute of Management Development & Research, Bengaluru Authors: Dr.S.Manoharan, Dr.M.P. Saravanan |
| 18. | 22-12-2017 | Tectonic Shift in Millennials Consumer Behaviour - Is Digital Payments the Game Changer for Marketers- NASMEI International Conference organised by GLIM, Chennai Authors: Dr.S.Manoharan, Dr. Rajendra Nargundkar |
| 19. | 27-10-2017 | 5th Ieee International Conference On Moocs , Innovation And Technology In Education (Mite)2017 Held At Bms College Of Engineering , Bengaluru From October 27-28, 2017 Supported By Tequip III
Title:Assistive Technology For Students With Special Needs –A Case Of Autism Spectrum Disorder (Asd) Authors: Mrs R Sushma , Dr B N Shubha |
| 20. | 05-05-2017 | A paper titled “RSPO: A multi-stakeholders Approach to sustainability” was presented at the National Conference on Trending Research held at SIT, Tumkur on 5th May, 2017. Authors: Tejaswi Patil |