Publications
| # | Published Date | Details |
|---|---|---|
| 41. | 29-12-2015 | Maggi Brand Crisis: Does it Impact Consumer Perceptions and Purchasing Intensions- NASMEI International Conference organised by GLIM, Chennai Authors: Dr.S.Manoharn, Dr.D.N. Murthy |
| 42. | 16-12-2015 | Practitioners Perspective of PLC Theory: A Delphi-based analysis- IMRA-IIMB International Conference (ISBN 978-0-9573841-3-2) Authors: Dr.S.Manoharn, Dr.D.N. Murthy |
| 43. | 06-11-2015 | A paper titled “Business Ecosystem of ITI Limited-Factors that affected the Bottom Line” was presented in the fourth International Conference on “Business Ecosystem-Issues, Challenges, and Opportunities held on 5th and 6th November 2015 at BMS College of Engineering (ISBN9789383506507) Authors: A. Satyanandini & Minu Zachariah |
| 44. | 05-11-2015 | Presented a paper on “Dynamism in International Business Ecosystem - A Study on Walmart” in the “Business Ecosystem- Issues, Challenges and Opportunities Conference” held on 5th and 6th November 2015 at BMS College of Engineering, Bangalore. Authors: R Ganesh Kumar and Dr. A. Satya Nandini |
| 45. | 05-11-2015 | Presented a paper on ‘Startup’s Own Country, Building a Start-up ecosystem: A Case study on Start-up village in Kochi, Kerala’ in the fourth International Conference on ‘Business Ecosystems-Issues, Challenges & Opportunities organized by Department of Management Studies & Research Centre, BMS College of Engineering. Authors: Mr.Sridhar.H.R |
| 46. | 05-01-2015 | Presented a paper on “Reinventing engineering Education – Management Science as an Integral Part of Engineering Education” in the International conference on Transformations in Engineering Education organized jointly by B.M.S.C.E , Bangalore and Indo-US Collaboration for Engineering Education (I.U.C.E.E), January 5 – 8, 2015 Authors: R Ganesh Kumar and Dr. A. Satya Nandini |
| 47. | 14-11-2014 | Engaging Plateaued employees – An Empirical Study among public sector Banks in Bangalore - 3rd International Conference on “Sustainable Business Models in the Emerging Global Economy” organized by BMSCE Authors: K.R.A.BALAJI |
| 48. | 14-11-2014 | Creating a sustainable business model using location based services (LBS) with respect to smart phone users in Bangalore-3rd International Conference organised by BMS College of Engineering , Bangalore Authors: Dr.S.Manoharan , Manu |
| 49. | 14-11-2014 | Hindustan Unilever doing business the sustainable way- A case on select brands-3rd International Conference organised by BMS College of Engineering , Bangalore Authors: Dr.S.Manoharan, Sangita Debnath |
| 50. | 14-11-2014 | A paper titled “A Study on Compensation Practices as an Employee Retention tool in IT industry.” was presented in the third International Conference, Sustainable Business Models in the Emerging Global Economy, held on 13th and 14th November 2014 at BMS College of Engineering (ISBN9788188849669) Authors: Minu Zachariah |
| 51. | 14-11-2014 | Paper titled “The sustainable Business Models and practices to harness demographic dividend” was presented at the International conference on Sustainable business models in the emerging global economy” organized by Department of Management Studies and Research Centre, BMS College Engineering, Bangalore, held on 13th & 14th November 2014 . Authors: Tejaswi Patil |
| 52. | 13-11-2014 | “Maggi – Nestlé’s Sustainable Brand”, International Conference on Sustainable Business Models in the Emerging Global Economy, BMS College of Engineering, Bangalore, November 13 – 14, 2014 Authors: R Ganesh Kumar and Dr. A. Satya Nandini |
| 53. | 13-11-2014 | Presented a paper on ‘NGO to Social Enterprise-A paradigm shift for financial sustainability’ in the third International Conference on ‘Sustainable Business Models in the Emerging global Economy’ organized by Department of Management Studies & Research Centre, BMS College of Engineering. Authors: Mr.Sridhar.H.r |
| 54. | 10-11-2014 | “Rupee Volatility and Stock Performance”, International Conference on “India 2020: Vision for the Financial Sector”, Sri Guru Gobind Singh College of Commerce, University of Delhi, March 10 – 11, 2014 Authors: R Ganesh Kumar and Dr. A. Satya Nandini |
| 55. | 07-08-2014 | “Awareness of Supporting Agencies among SSI and SME Entrepreneurs”, International Conference on Sustain, Transform and Transcend, PSG Institute of Management, Coimbatore August 7 – 8, 2014 – Awarded the best paper Authors: R Ganesh Kumar and Dr. A. Satya Nandini |
| 56. | 15-11-2013 | “Experiential Learning – A Students Perception in bridging the gap in Management Education - National Conference on Higher Education in India: Opportunities and Challenges – UGC ASC, Madurai Kamaraj University, 15 Nov, 2013, ISSN: 2321-614X Authors: R Ganesh Kumar and Dr. A. Satya Nandini |
| 57. | 25-10-2013 | Paper titled “Undesirable innovations: Innovations that do more harm than the good” was presented at an international conference on “Innovation – the key to Global Competitiveness” organized by Department of Management Studies and Research Centre, BMS College Engineering, Bangalore, held on 24 & 25 October 2013. Authors: Tejaswi Patil |
| 58. | 24-10-2013 | “Diffusion of Innovations” – A study on the inclusion of internet banking among customers, International Conference on “Innovation – The Key to Global Competitiveness”, 24 and 25 October, 2013 organized by BMS College of Engineering, ISBN: 978-93-835060-1-9 Authors: R Ganesh Kumar and Dr. A. Satya Nandini |
| 59. | 24-10-2013 | Presented a paper on ‘Innovations in Rural Marketing’ in the second International Conference on ‘Innovation- The key to Global Competitiveness’ organized by Department of Management Studies & Research Centre, BMS College of Engineering. Authors: Mr.Sridhar.H.R |
| 60. | 24-10-2013 | Training Need Analysis – a key factor for success - 2nd International Conference on “Innovation – The Key to Global Competitiveness” organized by BMSCE, Bengaluru Authors: K.R.A.BALAJI |