Publications
| # | Published Date | Details |
|---|---|---|
| 21. | 01-02-2019 | “Revolutionary Retailer Retires – The case of Big Kids Kemp,” ISB conference on Family Business, Feb. 29-30, 2019, ISB, Hyderabad. Authors: R Ganesh Kumar, Dr. A. Satya Nandini and Sridhar H R |
| 22. | 01-02-2019 | 'Revolutionary Retailer Retires: A Case of Big Kids Kemp' was presented at 7th Asian Invitational Conference on “Family Business (Academic Conference) organized by Thomas Schmidheiny Centre for Family Enterprise, Indian School of Business, Hyderabad.
Authors: Dr. A. Satya Nandini, Mr. Sridhar H R & Mr. Ganesh Kumar R Link |
| 23. | 21-12-2018 | Brand Activation Effectiveness of Premium vs Non-Premium Organic Brands: The Millennials’ Perspective- NASMEI International Conference organised by GLIM, Chennai Authors: Dr.S.Manoharan, Dr. Rajendra Nargundkar |
| 24. | 20-12-2018 | 7th Annual International Research Conference - 2018 of the Faculty of Management and Commerce to be held in South Eastern University of Sri Lanka, University Park, Oluvil on 20th December 2018.
Title :Sustainable Green Economic Growth Through Green Finance. Authors: Mrs R Sushma , Dr B N Shubha |
| 25. | 30-08-2018 | Benefits of Social Media Co-creating value in Management Education: Insights from select Millennials in Bangalore-AIMA Conference organized by Welingkar School , Bengaluru Authors: Dr.S.Manoharan, Dr.S.John Manohar, Dr.M.P.Saravanan |
| 26. | 26-04-2018 | Presented a paper on “RTC or RTE: The Millenial’s Choice” at the JAMS India Conference held at Indian School of Business, April 26-28, 2018. Authors: R Ganesh Kumar and Dr. A. Satya Nandini |
| 27. | 08-01-2018 | Celebrity Endorsements: How do Millennials respond in India? -International Research Conference on Marketing in the Next Decade organized by Welingkar Institute of Management Development & Research, Bengaluru Authors: Dr.S.Manoharan, Dr.M.P. Saravanan |
| 28. | 22-12-2017 | Tectonic Shift in Millennials Consumer Behaviour - Is Digital Payments the Game Changer for Marketers- NASMEI International Conference organised by GLIM, Chennai Authors: Dr.S.Manoharan, Dr. Rajendra Nargundkar |
| 29. | 27-10-2017 | 5th Ieee International Conference On Moocs , Innovation And Technology In Education (Mite)2017 Held At Bms College Of Engineering , Bengaluru From October 27-28, 2017 Supported By Tequip III
Title:Assistive Technology For Students With Special Needs –A Case Of Autism Spectrum Disorder (Asd) Authors: Mrs R Sushma , Dr B N Shubha |
| 30. | 05-05-2017 | A paper titled “RSPO: A multi-stakeholders Approach to sustainability” was presented at the National Conference on Trending Research held at SIT, Tumkur on 5th May, 2017. Authors: Tejaswi Patil |
| 31. | 04-02-2017 | Academic Audit in Higher Education: An overview of select autonomous Institutions in Karnataka- National Conference on Transforming Higher Education Through Academic and Administrative Audit organised by NMKRV College for women, Bangalore (ISBN: 978-93-856-40-90-2) Authors: Dr.S.Manoharan, Dr.Chetan Nayak |
| 32. | 03-01-2017 | Snacking behaviour among college students in Bangalore- 10th International Conference organized by Kirloskar Institute of Advanced Management Studies, (ISBN: 978-93-86256-31-7) Authors: Dr. S. Manoharan, Dr. John Manohar |
| 33. | 03-01-2017 | Brand perception of smart phones and its impact on decision making among Millenials in Bangalore city- 10th International Conference organized by Kirloskar Institute of Advanced Management Studies, (ISBN: 978-93-86256-31-7) Authors: Dr. S. Manoharan, Dr. John Manohar |
| 34. | 03-01-2017 | Healthcare Startups in India: A Overview- 10th International Conference organized by Kirloskar Institute of Advanced Management Studies, (ISBN: 978-93-86256-31-7) Authors: Dr.S.Manoharan, Rachana Pujar |
| 35. | 23-12-2016 | Are todays Indian consumers really price sensitive : A study on young consumers and their buying decisions on smart phones with respect to Bangalore- NASMEI International Conference organised by GLIM, Chennai Authors: S. Manoharan, Dr.Rajendra Nargundkar |
| 36. | 30-09-2016 | Online Versus Offline Price Expectations of Indian Consumers- International Conference on Retailing in Emerging Markets: Sustainability and Regulatory Challenges organized by College of Management, Mahidol University, Bangkok , Thailand Authors: S. Manoharan, Dr.Rajendra Nargundkar |
| 37. | 10-06-2016 | An Evaluation of Professional Ethics Education in Indian Technological Institutions- International Conference on Liberal Education and the Future of the University organised by BMS College of Engineering , Bangalore Authors: Dr.S.Manoharan, Dr.S. John Manohar, Rachana Pujar |
| 38. | 20-05-2016 | Presented a paper on “The Future of Knitwear Industry – A Study of Tiruppur” in the “Transnational Entrepreneurs and International SMEs in Emerging Economies Conference” held from 20th till 22nd May 2015 at IIM, Bangalore Authors: R Ganesh Kumar and Dr. A. Satya Nandini |
| 39. | 16-04-2016 | Presented a paper on “Paytm – The Innovative Start up Brand” at the Conference on Brand Management organized by IIT Delhi held on 16th to 17th April 2016. Authors: R Ganesh Kumar and Dr. A. Satya Nandini |
| 40. | 04-02-2016 | E-marketplaces: The new mantra of farmer centric Agri-business marketing in Karnataka- International Conference organised by IFIM Business School, Bangalore (ISBN 978-1-78635-409-9) Authors: Dr.S.Manoharan, Rachana Pujar |