Publications
| # | Published Date | Details |
|---|---|---|
| 81. | 23-12-2007 | India as an IT Destination- A Place branding Approach- Organised by YALE University and GLIM Chennai. Authors: S. Manoharan, Dr.Rajendra Nargundkar |
| 82. | 21-12-2007 | Market research as a value creator- NASMEI Conference organised by Great Lakes Institute of Management , Chennai Authors: S. Manoharan, Dr.Rajendra Nargundkar |
| 83. | 18-05-2006 | Paper titled "Balance Score Card – A tool to Strategic Management" in SMF – 9th Convention organized on May, 18 - 20, 2006 organised by IIMK. Authors: Prathima Bhat K. |