Publications
| # | Published Date | Details |
|---|---|---|
| 61. | 10-11-2023 | Hedging Efficiency of Energy Commodities between Indian and American Commodity Exchanges: Constant and Time-Varying Approaches. International Journal of Energy Economics and Policy, 13(6), 537–546. Scopus and indexed in ABDC. Authors: R. Rajesh, A.Satya Nandini Link |
| 62. | 25-10-2023 | Rajendra P. and Mohanasundaram T. (2023). Influence of consumer motivations and perception on the adoption of smart, green, and sustainable building materials. Innovative Marketing , 19(4), 66-80. doi:10.21511/im.19(4).2023.06 Authors: Rajendra P, Dr Mohanasundaram T Link |
| 63. | 15-09-2023 | Customer Segmentation of Fashion Category in Amazon - A RFM Analysis Approach
International Journal of All Research Education and Scientific Methods (IJARESM),
ISSN: 2455-6211, Volume 11, Issue 9, September-2023, Available online at: www.ijaresm.com Authors: Dr. Smitha V Shenoy, Ms. Chaithra P Link |
| 64. | 24-05-2023 | P, Rajendra, & T, Mohanasundaram (2023). Cloud Computing in a Realm of Ever-Increasing Diverse Consumer Expectations Towards Security Challenges that Impact Consumer’s Loyalty: A Data Driven Approach. Journal of Mines, Metals and Fuels, 71(3), 464–472. https://doi.org/10.18311/jmmf/2023/33760 Authors: Rajendra P, Mohanasundaram T Link |
| 65. | 02-02-2023 | Krishnegowda, A. T. ., Durai, T., & Sathyanarana, S. . (2023). Inter-linkages between the stock exchanges of emerging economies: Evidence from BRICS. Asian Journal of Social Sciences and Management Studies, 10(1), 29–36. https://doi.org/10.20448/ajssms.v10i1.4447 Authors: Ashwini Tubinakere Krishnegowda, Tamizharasi Durai,Suma Sathyanarana Link |
| 66. | 01-01-2023 | “Changing consumer behavior paradigms in the digital marketing era: The role of the rising male shopper”
(ISSN: 2349-6738). Volume-10, Issue-1, Pg. No: 94-98.
http://ijmsrr.com/admin/archive.php?m=012023
Authors: Dr. Rakesh D, Mr. Karthik Raj, Ms. Sumalatha Link |
| 67. | 11-11-2022 | A Study on Penetration of Health Insurance Products in India
International Journal of All Research Education and Scientific Methods (IJARESM), ISSN: 2455-6211
Volume 10, Issue 11, November-2022, Impact Factor: 7.429, Available online at: www.ijaresm.com Authors: Dr. Smitha V Shenoy, Ms. Shwetha Samanth Link |
| 68. | 05-11-2022 | Patil, T. and Rahman, Z. (2023b) ‘Mapping the Cause-Related Marketing (CRM) field:
document co-citation and bibliographic coupling approach’, International Review on Public and
Nonprofit Marketing, 20(2), pp. 491–520. https://doi.org/10.1007/s12208-022-00347-1
(SpringerNature, Web of Science Q3, SCOPUS Q2, ABS 1, ABDC B) Authors: Tejaswi Patil Link |
| 69. | 02-11-2022 | "Organization values in Tech companies: Challenges & opportunities" - Empirical Economics letters indexed in ABDC, with ISSN 1681-8997 Authors: Lokapavana S & Shubha Muralidhar Link |
| 70. | 01-09-2022 | An Empirical Study on Determinants of Loan Repayment Behaviour of SMEs Towards Commercial Banks. Authors: Dr Shubha B N, Nandini M Link |
| 71. | 31-08-2022 | A Study on Demand Fulfilment versus Talent Rejection - International Advanced Research Journal in Science, Engineering and Technology, Vol. 9, Issue 8, August 2022 - ISSN/ ISBN Number - 2394-1588 Authors: MONIKA P, K R A BALAJI |
| 72. | 31-08-2022 | FUNDAMENTAL ANALYSIS OF HANUMANTHA NAGAR CO-OPERATIVE BANK LTD AND COMPARISON WITH URBAN COOPERATIVE BANKS IN INDIA - IARJSET, Vol. 9, Issue 8, August 2022 - ISSN/ ISBN Number - 2393-8021 Authors: VIVEKANANDA K, K R A BALAJI |
| 73. | 31-07-2022 | Impact of monetary policy on Nifty 50 and sectoral Indices (NSE) – A Study from the Indian Stock Market - International Advanced Research Journal in Science, Engineering and Technology, Vol. 9, Issue 7, July 2022 - ISSN/ ISBN Number - 2394-1588 Authors: K R A BALAJI, Ms. Shrijana Rana Magar |
| 74. | 27-06-2022 | Patil, T. and Rahman, Z. (2023a) ‘A bibliometric analysis of scientific literature on guilt in
marketing’, Management Review Quarterly, 73(3), pp. 1385–1415.
https://doi.org/10.1007/s11301-022-00277-6
(Springer Nature, Web of Science Q1, SCOPUS Q1, ABS 1, ABDC B) Authors: Tejaswi Patil Link |
| 75. | 15-06-2022 | "A Study on consumer Behaviour towards Online Shopping" published in the International Journal of Scientific Research in Engineering and Management (IJSREM)
Volume: 04 Issue: 06 -2020 ISSN: 2582-3930 Authors: Prabhu Ganesh & Shubha Muralidhar Link |
| 76. | 01-06-2022 | An observational report on Nursing care of Surgery patients at selected Hospitals, Mysuru. https://matjournals.co.in/index.php/JMSNPR/article/view/208
(e-ISSN: 2582-1512). Volume 4, Issue 1)
Authors: Aswathy Devi, MK Purohit Saraswati, Sumalatha Link |
| 77. | 01-05-2022 | Avaneetha Textiles: empowering women through education
The Case Journal, Emerald Publishing, indexed by SCOPUS. Received an award of 100$
Authors: Dr.A.Satya Nandini, Dr.Minu Zachariah & Dr.Mathew J Manimala Link |
| 78. | 07-04-2022 | Case on "Akshayakalpa Farms : A case of Rural Innovation" was published in International Journal - Emerald Emerging Markets Case Studies, Emerald Publishing Ltd, Vol. 12 No. 2. This Field Case was focused on areas such as Entrepreneurship, Sustainable farming, Sustainable business model, Rural Innovation.
ISSN: 2045-0621
https://doi.org/10.1108/EEMCS-05-2021-0131 Authors: Leena S Guruprasad, Ashwini T K, Prathima Bhat K Link |
| 79. | 07-04-2022 | "Akshayakalpa Farms : A case of Rural Innovation"; Emerald Emerging Markets Case Studies; ISSN: 2045-0621; Scopus Indexed Authors: Leena S Guruprasad, Ashwini T K, Prathima Bhat K Link |
| 80. | 30-03-2022 | Knowledge management for SMEs: a pragmatic approach, Knowledge Management Research & Practice, indexed by Web of Science, Scopus and ABDC. Authors: Ms.Soumya Rao , Dr.A.Satya Nandini& Dr.Minu Zachariah Link |