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Ms.Sumalatha

Ms.Sumalatha

Assistant Professor

B.Sc.(N), MBA

sumalatha.mba@bmsce.ac.in

Research Interests: Consumer behavior, Sustainability, Circular Business Models, Employee Psychological Contract, Rural Marketing, Entrepreneurship.

About

Ms. Sumalatha is working as Assistant Professor at the Department of Management Studies & Research Centre, BMS College of Engineering, with 1.4 years of teaching experience, 3.5 years of research experience, and 1.9 years of industry experience. Previously served as a Senior Manager (Marketing & Sales Specialist) at M/s Aeroclub Woodlands and as an Assistant Lecturer at St. Joseph’s College of Nursing.
Recognised for strong work ethics, dedication, and a results-oriented approach, committed to contributing to institutional growth while effectively applying her academic and professional expertise. Strong problem- solving skills with a proven track record of delivering reliable solutions in fast-paced, deadline-driven environments.

Education

  • MBA - Marketing
    JSS Centre for Management studies, Mysore
    Passed Year: 2023 | Program Type: FullTime
  • B.Sc. (N) - Basic Nursing
    JSS College of Nursing, Mysore
    Passed Year: 2019 | Program Type: FullTime

Selected Publications

  • Journal | Published On : 01-11-2025
    Sumalatha, Dr. JK Raju, Shivalika, Dr. Rakesh D
    AI-Driven Work Environments for Sustainable Retention of Indian Employees: A Critical Review on the Role of Psychological Contracts and Job Satisfaction Policies (Vol 18, Issue 12, Chapter 1, ISSN 1923-6662).https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5696223
    Weblink
  • Journal | Published On : 21-08-2025
    Bharath D, Sumalatha, Rakesh D
    An Empirical Study on KPI’s for EV Car Business in Indian Market: Its Sustainable Challenges and Opportunities. DOI: 10.55041/IJSREM.EVIS017 (ISSN: 2582-3930)
    Weblink
  • Journal | Published On : 21-08-2025
    Sumalatha, JK Raju, Rakesh D
    Consumers Delighted Perception on Electric Vehicles in India: An Empirical Study on their Purchase Intentions. DOI: 10.55041/IJSREM.EVIS004 (ISSN: 2582-3930)
    Weblink
  • Conference | Published On : 22-02-2025
    Darshith S A; Rakesh D; K Tharaka Rami Reddy; Sahana. A; Nischith. S; Sumalatha
    Using Machine Learning to Analyse Employee Psychological Contract Fulfilment: A Data-Driven Approach to Predict Job Satisfaction. IEEE - (ISBN: 979-833151857-8) DOI: 10.1109/CE2CT64011.2025.10939718, Pg. No: 767-772
    Weblink
  • Journal | Published On : 01-12-2024
    Rakesh D, Satish D Raikar, Sumalatha, Asiya A, Darshith S A
    Bridging Brains and Bots: The Influence of Intelligent Systems on Consumer Insights. (e-ISSN: 2582-2160). Volume 6, Issue 6 DOI: 10.36948/ijfmr.2024.v06i06.33036
    Weblink
  • Journal | Published On : 01-10-2024
    Dr Rakesh D, Sumalatha, Kushal Gowda B N
    “An Investigation into the Conceptualisation of Agricultural Marketing: A Driving Force Behind Rural Marketing in India”. https://ijirt.org/Article?manuscript=168349 (ISSN: 2349-6002). Volume 11, Issue 5, Pg. No: 556-563
    Weblink
  • Journal | Published On : 01-01-2023
    Dr. Rakesh D, Mr. Karthik Raj, Ms. Sumalatha
    “Changing consumer behavior paradigms in the digital marketing era: The role of the rising male shopper” (ISSN: 2349-6738). Volume-10, Issue-1, Pg. No: 94-98. http://ijmsrr.com/admin/archive.php?m=012023
    Weblink
  • Journal | Published On : 01-06-2022
    Aswathy Devi, MK Purohit Saraswati, Sumalatha
    An observational report on Nursing care of Surgery patients at selected Hospitals, Mysuru. https://matjournals.co.in/index.php/JMSNPR/article/view/208 (e-ISSN: 2582-1512). Volume 4, Issue 1)
    Weblink

Other Information

Ph.D. (Registered)

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