Faculty Profile

About

Mr Rajendra P is a multidisciplinary researcher and academician specialising in Marketing Management, Sustainable Consumer Behaviour, and Sustainability in Engineering and Management. He has published in several Q1, Q2 & Q4 Scopus and Web of Science indexed peer-reviewed international journals & a few conference proceedings papers in international conference proceedings, and his research contributions integrate marketing frameworks with sustainability-driven behavioural/psychology models, particularly in the adoption of smart, green, and sustainable building materials.

With over five years of industry experience in e-commerce, digital marketing, and logistics & supply chain operations, he brings a strong blend of academic insight and corporate exposure into the classroom. His expertise includes mixed-methods research and consumer behaviour modelling, enabling him to guide students in high-quality research and industry-orientated learning.

He is passionate about teaching, research, mentoring, consultancy, and industry collaboration and is committed to fostering innovation, sustainability awareness, and experiential learning among management students. His academic interests include Consumer Behaviour, Integrated Marketing Communications, Marketing Management, Sales and Retail Management, Services Marketing, and Logistics & Supply Chain Management.

Education

• KSET/SLET - Management
  University of Mysore (UOM)
  Passed Year: 2021 | Program Type: FullTime
• M.B.A - Marketing
  Ramaiah Institute of Management Sciences (RIMS)
  Passed Year: 2014 | Program Type: FullTime
• B.B.M - Human Resource Management
  MS Ramaiah College of Arts Science & Commerce (MSCRCASC)
  Passed Year: 2011 | Program Type: FullTime

Selected Publications

• Journal | Published On : 20-05-2025
  Rajendra P, Dr Mohanasundaram T
  Puttamanjaiah, R., & Thangamuthu, M. (2025). Advancing Sustainable Engineering Practices: An Extension of MOA Theory on Consumer Intentions to Adopt Sustainable and Green Building Materials. International Journal of Sustainable Engineering, 18(1). https://doi.org/10.1080/19397038.2025.2507915
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• Journal | Published On : 24-01-2025
  Rajendra P, Mohanasundaram T
  Rajendra, P., & Mohanasundaram, T. (2025). From Conventional Mining to Smart Materials: A Path to Eco-Friendly Construction for Green Consumerism and A Reduced Environmental Impact. Journal of Mines, Metals and Fuels, 71(12D), 257–267. https://doi.org/10.18311/jmmf/2023/47996
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• Conference | Published On : 11-10-2024
  Rajendra P* (corresponding author), Dr Mohanasundaram T, Shanthi D & Dr T Gunasekar
  P. Rajendra, T. Mohanasundaram, D. Shanthi, T. Gunasekar; Smart and sustainable building materials: Empirical examination of consumer adoption intentions in Bangalore. AIP Conf. Proc. 11 October 2024; 3221 (1): 020006. https://doi.org/10.1063/5.0235938
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• Journal | Published On : 26-07-2024
  Rajendra P, Dr Mohanasundaram T, Dr Dheepa T & Dr Hema P
  Consumer Adoption Behaviour of Smart, Green, and Sustainable Building Materials for Future Cities and Environment: Extension of UTAUT 2 Model. (2024). Future Cities and Environment, 10, 17. https://doi.org/10.5334/fce.273
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• Journal | Published On : 09-07-2024
  Rajendra P, Mohanasundaram T
  P, R., & T, M. (2024). Factors driving consumer adoption of smart and green building materials: the role of civil engineers and architects. Journal of Asian Architecture and Building Engineering, 24(1), 332–349. https://doi.org/10.1080/13467581.2024.2373819
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• Journal | Published On : 28-03-2024
  Dr S. Sathyanarayana, Dr Mohanasundaram T, Shanthi D & Rajendra P* (corresponding author)
  Sathyanarayana, S., Mohanasundaram, T., Shanthi, D., & Rajendra, P. (2024). The Effectiveness of e-Recruitment Adoption: A TAM Approach Examining User Perspectives. SDMIMD Journal of Management, 15, 87–99. https://doi.org/10.18311/sdmimd/2024/41928
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• Journal | Published On : 30-12-2023
  Rajendra P, Dr Mohanasundaram T
  Rajendra, P., & Mohanasundaram, T. (2023). Environmental Sustainability: Harmonizing Construction Mining Industry Practices with the Implementation of Green Consumption and Sustainable Building Materials in Bangalore, India. Journal of Mines, Metals and Fuels, 71(12), 2685–2698. https://doi.org/10.18311/jmmf/2023/41760
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• Journal | Published On : 25-10-2023
  Rajendra P, Dr Mohanasundaram T
  Rajendra P. and Mohanasundaram T. (2023). Influence of consumer motivations and perception on the adoption of smart, green, and sustainable building materials. Innovative Marketing , 19(4), 66-80. doi:10.21511/im.19(4).2023.06
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• Journal | Published On : 24-05-2023
  Rajendra P, Mohanasundaram T
  P, Rajendra, & T, Mohanasundaram (2023). Cloud Computing in a Realm of Ever-Increasing Diverse Consumer Expectations Towards Security Challenges that Impact Consumer’s Loyalty: A Data Driven Approach. Journal of Mines, Metals and Fuels, 71(3), 464–472. https://doi.org/10.18311/jmmf/2023/33760
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