Faculty Profile
Mr. R. Ganesh Kumar
Assistant Professor
(Ph D) - Thesis Submitted (IISc, Bangalore); MBA; PGDHRM; BHM
ganeshkumarr.mba@bmsce.ac.in
Research Interests: Consumer Behaviour; Destination Marketing; Food Tourism; Marketing and Tourism; Marketing Management; Services Marketing; Tourism; Tourism Marketing; Event Management; Event Marketing; Information Technology in Management
About
Mr. Ganesh Kumar is working as Assistant Professor at Department of Management Studies and Research Centre, BMS College of Engineering, Bangalore; He completed his Master’s in Business Administration and has around 3 Years of Industry experience spread across Hospitality, Banking and Education sectors; he is teaching MBA Students at BMS College of Engineering since 9 years. His interests are in the areas of Services Marketing, Information Technology in Management, Hospitality and Tourism. He has published research papers in National and International Conferences & Journals.
https://scholar.google.com/citations?user=BXxE2EoAAAAJ&hl=en
https://orcid.org/0000-0002-1472-5585
https://www.scopus.com/authid/detail.uri?authorId=57749977600
https://www.webofscience.com/wos/author/record/2060240
Education
Selected Publications
Other Information
RESEARCH PUBLICATIONS IN REFEREED JOURNALS_________________________
• “Corporate social responsibility and sustainable development goals: evidence from responsible business leaders” – Journal of Global Responsibility, December 2023, https://doi.org/10.1108/JGR-06-2023-0109, Scopus – Q3, JCR, ABDC – C, ABS – 1
• “Food Tourism Research in India – Current Trends and Future Scope” – Tourism Review, 15th August 2023, https://doi.org/10.1108/TR-07-2022-0366, Scopus – Q1, JCR, ABDC – B, ABS – 1
• “Etching a place in the Design Industry – Case of DesignTheme Innoventics” – The Case for Women Journal, - 15 June 2021, https://doi.org/10.1108/CFW.2020.000007
• "Green Kitchen Family Restaurant: Managing the New age customer" – South Asian Journal of Business Management Cases, Issue 8.2, December 2019, Sage Publishers, https://doi.org/10.1177/2277977919833768U, Scopus – Q4
• “Indian Railway Catering and Tourism Corporation Ltd. – A Force to Reckon With”, GITAM Journal of Management, January – March 2016, Vol. 14, Number 1, ISSN 0972-740X
• “Rupee Volatility and Stock Performance”, FOCUS April - September Issue, 2014-15, Vol. 10 No. 1, ISSN: 0973-9165
• “Experiential Learning – A Students Perception in bridging the gap in Management Education – book on “Higher Education in India: Opportunities and Challenges” published by UGC ASC, Madurai Kamaraj University, November 2013, ISBN: 978-81-928648-0-8
• “Relationship between global stock fluctuations and Indian capital markets – an empirical testing” – FOCUS September – March Issue, 2012-13, Vol. 8 No. 1, ISSN: 0973-9165
CASE PUBLICATIONS________________________________________________________
• “Criyagen: Growth challenges of a social entrepreneur" - Published by IIM Calcutta Case Research Centre, March 2020 - https://www.iimcal.ac.in/sites/all/files/case_studies_portal/criyagen_sneak_peek.pdf
• “Running Small, Thinking Big: The Case of Brahmin’s Coffee Bar”–Published by The Case Centre, Cranfield University, UK on 28th September, 2017 at the link https://www.thecasecentre.org/educators/products/view?id=147367
BOOK CHAPTERS____________________________________________________________
• AgriApp: Enabling Social Change Through Technology. In: Poonamallee L., Scillitoe J., Joy S. (eds) Socio-Tech Innovation. Palgrave Macmillan, Cham, Springer Publications, PP 163-177, April 2020, https://doi.org/10.1007/978-3-030-39554-4_9
REVIEWER ___________________________________________________________________
• Tourism Review
• Cogent Business and Management
PAPERS PRESENTED IN CONFERENCES_______________________________________
• “Non - Performing Assets” – A challenge to growth and sustainability of Indian banks, International Conference on “Challenges of Sustainability and Growth in Indian Industry”, 20 and 21 December 2012, organized by BMS College of Engineering, ISBN: 978-81-888499-9-5
• “Diffusion of Innovations” – A study on the inclusion of internet banking among customers, International Conference on “Innovation – The Key to Global Competitiveness”, 24 and 25 October, 2013 organized by BMS College of Engineering, ISBN: 978-93-835060-1-9
• “Experiential Learning – A Students Perception in bridging the gap in Management Education - National Conference on Higher Education in India: Opportunities and Challenges – UGC ASC, Madurai Kamaraj University, 15 Nov, 2013, ISSN: 2321-614X
• “Rupee Volatility and Stock Performance”, International Conference on “India 2020: Vision for the Financial Sector”, Sri Guru Gobind Singh College of Commerce, University of Delhi, March 10 – 11, 2014
• “Awareness of Supporting Agencies among SSI and SME Entrepreneurs”, International Conference on Sustain, Transform and Transcend, PSG Institute of Management, Coimbatore August 7 – 8, 2014 – Awarded the best paper
• “Maggi – Nestlé’s Sustainable Brand”, International Conference on Sustainable Business Models in the Emerging Global Economy, BMS College of Engineering, Bangalore, November 13 – 14, 2014
• Presented a paper on “Reinventing engineering Education – Management Science as an Integral Part of Engineering Education” in the International conference on Transformations in Engineering Education organized jointly by B.M.S.C.E, Bangalore and Indo-US Collaboration for Engineering Education (I.U.C.E.E), January 5 – 8, 2015
• Presented a paper on “The Future of Knitwear Industry – A Study of Tiruppur” in the “Transnational Entrepreneurs and International SMEs in Emerging Economies Conference” held from 20th till 22nd May 2015 at IIM, Bangalore.
• Presented a paper on “Dynamism in International Business Ecosystem - A Study on Walmart” in the “Business Ecosystem- Issues, Challenges and Opportunities Conference” held on 5th and 6th November 2015 at BMS College of Engineering, Bangalore.
• Presented a paper on “Paytm – The Innovative Start up Brand” at the Conference on Brand Management organized by IIT Delhi held on 16th to 17th April 2016.
• Presented a paper on “RTC or RTE: The Millenial’s Choice” at the JAMS India Conference held at Indian School of Business, April 26-28, 2018.
• “Revolutionary Retailer Retires – The case of Big Kids Kemp,” ISB conference on Family Business, Feb. 29-30, 2019, ISB, Hyderabad. https://archive-www.isb.edu/seventhfbconference/academic-conference/case-abstracts
• “Criyagen: Growth challenges of a social entrepreneur." Asian Management Research and Case Conference 2019, March 24-26, 2019, UAE University. https://conferences.uaeu.ac.ae/amrc2019/en/abstracts_v3.pdf
• “Role of Ethnocentrism in Purchase Behaviour of Indian Consumers Post-Covid-19 Pandemic”, The 16th ISMD Biennial Conference at IIM Trichy, 16 – 18 December 2021
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