Dr. Smitha V Shenoy

Dr. Smitha V Shenoy

Associate Professor

MBA, UGC-NET, Ph.D

smithavshenoy.mba@bmsce.ac.in

Research Interests: Behavioural Finance, Quantitative Finance
Social Inclusion and Social Stock Exchange
Financial Asset pricing and Performance, Initial Public Offers
Business Process Management
Personal Financial planning, Portfolio Management
Venture capital and Entrepreneurship , Project Finance, Alternative Investment Funds
Mergers, Acquisitions & Corporate Restructuting
Statistical Data analysis and Econometrics
Data Science and Machine Learning
Data Visualization and Story Telling
Predictive Analytics

About

Smitha V Shenoy is an Associate Professor of Finance and Analytics at BMS College of Engineering Bangalore. She has Post-Graduate teaching Experience of 20 years in Finance and Analytics. Her research interests include Behavioural Finance, Quantitative Finance, Social Inclusion and Social Stock Exchange, Business Process Management (BPM) in Financial Services, Initial Public Offers, Portfolio Management and Financial Planning, Project Finance, Venture Capital Funding, Alternative Investment Funds, Data Analytics and Econometrics, Data Science and Machine Learning. She has presented research papers in several National and International Conferences and Journals. She has also attended FDPs from premier institutes which include training on Data Mining and Analytics from Indian Statistical Institute, Bangalore, FDP on Advanced Econometrics from IIM Kozhikode, Summer School in Empirical Finance and Accounting Research from IIM Calcutta and Data Science and Machine Learning from IIT Gandhinagar. She has Industry consultancy assignments and Funded projects from ICSSR and GIAN-MHRD to her credit.

Education

  • Ph.D in Management Studies - Finance
    University of Kerala
    Passed Year: 2018 | Program Type: PartTime
  • MBA - Finance
    University of Kerala
    Passed Year: 2005 | Program Type: FullTime

Selected Publications

  • Journal | Published On : 17-01-2026
    Dr. Smitha V Shenoy, Jeyaprabha, Niti Saxena
    An Empirical Study on Mutual Fund Performance in India with Reference to Sustainable Business Development Journal of International Commercial Law and Technology 2026, Volume 7, Issue 1 : 246-249 doi: 10.61336/Jiclt/26-01-22 ABDC-C Journal
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  • Journal | Published On : 31-12-2025
    Dr. Smitha V Shenoy, Niti Saxena, Ashwini P
    Exploring the Impact of Service Quality on Online Customer Satisfaction and Loyalty: An Empirical Study Journal of International Commercial Law and Technology 2025, Volume:6, Issue:1 : 1956-1965 doi: 10.61336/Jiclt/26-01-21 ABDC- C Journal
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  • Journal | Published On : 25-03-2025
    Dr. Smitha V Shenoy, Dr. Govindaraj Pandith T G, Tejus B
    Dr. Smitha V Shenoy, Dr. Govindaraj Pandith T G, Tejus B. Ethical Implications of Artificial Intelligence (AI) in Healthcare. J Neonatal Surg [Internet]. 2025 Apr. 25 [cited 2026 Feb. 6];14(18S):312-2.
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  • Journal | Published On : 16-12-2024
    Dr. Smitha V Shenoy, Mr Ram Sapkota
    Sapkota, R., & Shenoy, S. V. (2024). Investing in ELSS funds: redeem or stay invested? Journal of Information Systems Engineering and Management, 10(4s), 520-534. Article 554. https://doi.org/10.52783/jisem.v10i4s.554
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  • Journal | Published On : 01-09-2024
    Dr. Smitha V Shenoy, Mr. Ameya Rajendra Pandit
    Implication of India Vix Volatility for Mutual Fund Managers International Journal of All Research Education and Scientific Methods (IJARESM), ISSN: 2455-6211, Volume 12, Issue 9, September-2024, Available online at: www.ijaresm.com
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  • Journal | Published On : 15-09-2023
    Dr. Smitha V Shenoy, Ms. Chaithra P
    Customer Segmentation of Fashion Category in Amazon - A RFM Analysis Approach International Journal of All Research Education and Scientific Methods (IJARESM), ISSN: 2455-6211, Volume 11, Issue 9, September-2023, Available online at: www.ijaresm.com
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  • Journal | Published On : 11-11-2022
    Dr. Smitha V Shenoy, Ms. Shwetha Samanth
    A Study on Penetration of Health Insurance Products in India International Journal of All Research Education and Scientific Methods (IJARESM), ISSN: 2455-6211 Volume 10, Issue 11, November-2022, Impact Factor: 7.429, Available online at: www.ijaresm.com
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  • Journal | Published On : 22-10-2021
    P Rizwan Ahmed, SV Shenoy, Govindaraj Pandith TG, M SureshKumar, Kamal Gulati, NK Bhasin
    DIGITAL TRANSFORMATION, IOTS AND AI APPLICATIONS IN ELECTRIC AND ELECTRICAL ENGINEERING SECTOR WITH RESPECT TO INDUSTRY 4.0, Vidyabharati International Interdisciplinary Research Journal
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  • Journal | Published On : 10-08-2021
    Karuna R Jadhav, Smitha V Shenoy, Kamal Gulati, Vijesh Chaudhary, Ashwinkumar A Patel, Arindam Chakrabarty
    An Investigation on the Relationship between Employee Job Satisfaction and Organizational Performance with Particular reference to the Manufacturing Industry, Turkish Online Journal of Qualitative Inquiry (TOJQI)
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  • Journal | Published On : 23-06-2021
    Smitha V Shenoy , Pranav Sathya.M
    Financing Alternatives for Non-profit organizations, International Journal of Creative Research Thoughts (IJCRT)
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  • Journal | Published On : 19-05-2021
    Smitha V Shenoy, Nancy Raichel S
    Performance Evaluation and Selection of Equity Mutual Funds, International Journal of All Research Education and Scientific Methods (IJARESM)
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  • Journal | Published On : 20-06-2020
    Debarati Das, Smitha V Shenoy
    Impact of Mergers & Acquisitions (M&A) on stock prices - An Event Study (2010 - 2017), International Journal of Management, Technology And Engineering
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  • Journal | Published On : 20-04-2019
    Dr. K Srinivasan, Dr. Smitha V Shenoy
    Relationship of IPO post listing performance with IPO pricing parameters, International Journal of Basic and Applied Research
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  • Journal | Published On : 20-10-2018
    Dr. K Srinivasan, Smitha V Shenoy
    Relationship of IPO Issue Price and Listing day returns with IPO pricing parameters, International Journal of Management Studies
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  • Journal | Published On : 20-09-2018
    Akshay Nayak, Smitha V Shenoy
    Impact of Demonetisation on Selected Stocks of Real Estate Sector, International Journal of Research and Scientific Innovation (IJRSI)
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  • Journal | Published On : 20-09-2018
    Dr. K Srinivasan Smitha V Shenoy
    Post listing performance of Indian IPOs, International Journal for Research in Engineering Application & Management (IJREAM)
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  • Journal | Published On : 20-07-2018
    Dr. K Srinivasan Smitha V Shenoy
    Determinants of IPO Listing day returns, International Journal of Scientific Research in Computer Science Applications and Management
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  • Journal | Published On : 22-05-2017
    Sunil T, Smitha V Shenoy
    Impact of Demonetization on Stocks of Selected Sectors – An Event Study, International Journal of Research in Finance and Marketing (IJRFM).
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Other Information

Project Director, ICSSR funded Short-term Empirical Research Project 2023, Project titled “Impact Assessment of Deendayal Antyodaya Yojana With Respect to Support to Urban Street Vendors (SUSV) Scheme in Bengaluru Urban” Start date: September 2023. Funding: Rs. 5.5 Lakhs

Principal Investigator, BSN fellowship for research (FRPS – BMSCE), Project Titled: “A Data science approach to Behavioural Asset pricing using Agent-Based
Simulation”. Start date: June 2023, Funding: Rs. 2.0 Lakhs

Trained Engineering, MBA and MCA students on " Data Science & Machine Learning " under Future skills Technologies programme of TEQIP III in 2021.

Conducted a Global Initiatives of Academic Networks (GIAN) course on “Social Research Methods”, Funded by Ministry of Human Resource Development (MHRD), Govt. of India, during October 9-14, 2017 at BMS College of Engineering, Bengaluru. Dr.Yogesh Dwivedi, Professor of marketing, School of management, Swansea University, UK was the foreign faculty.

Mentored MBA students towards a 'SOCIAL INITIATIVE AWARD' at 'MANTHAN 2018', a state level business plan competition, organized by FKCCI.


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