Dr.Tejaswi Patil

Dr.Tejaswi Patil

Assistant Professor

B.Sc (Agri), MBA, UGC-NET, Ph.D (IIT Roorkee)

tejaswipatil.mba@bmsce.ac.in

Research Interests: Consumer Behavior, Consumer Decision Making, Emotions in decision making, Cause Related Marketing, Corporate Social Responsibility (CSR)

About

Tejaswi Patil is working as Assistant Professor in the Department of Management Studies and Research Center, BMS College of Engineering. He received his PhD from the Indian Institute of Technology Roorkee, India. His research interests lie in the area of consumer behavior, self-conscious moral emotion and consumer decision making. He has published research papers in reputed peer reviewed international journals, and presented in national and international conferences. He teaches courses in the domain of marketing and general management.

Education

  • Ph.D - Marketing
    IIT Roorkee, Roorkee
    Passed Year: 2023 | Program Type: FullTime
  • MBA - Marketing
    SIT, Tumkur / VTU, Belgaum
    Passed Year: 2003 | Program Type: FullTime
  • B.Sc (Agri) - Agricultural Sciences
    Agriculture College, Shimoga / UAS, Bangalore
    Passed Year: 2001 | Program Type: FullTime

Selected Publications

  • Journal | Published On : 05-11-2022
    Tejaswi Patil and Dr. Zillur Rahman
    Patil, T. and Rahman, Z. (2023b) ‘Mapping the Cause-Related Marketing (CRM) field: document co-citation and bibliographic coupling approach’, International Review on Public and Nonprofit Marketing, 20(2), pp. 491–520. https://doi.org/10.1007/s12208-022-00347-1 (SpringerNature, SCOPUS Q2, ABS 1, ABDC B)
    Weblink
  • Journal | Published On : 27-06-2022
    Tejaswi Patil and Dr. Zillur Rahman
    Patil, T. and Rahman, Z. (2023a) ‘A bibliometric analysis of scientific literature on guilt in marketing’, Management Review Quarterly, 73(3), pp. 1385–1415. https://doi.org/10.1007/s11301-022-00277-6 (SpringerNature, SCOPUS Q1, ABS 1, ABDC B)
    Weblink
  • Conference | Published On : 08-01-2022
    Tejaswi Patil and Dr. Zillur Rahman (Indian Institute of Technology Roorkee)
    Paper titled “Delineating and rooting Cause-Related Marketing (CRM)’”presented at 7th Biennial Conference of the Indian Academy of Management, 2022 held at IIM Rohtak, India during January 7 to January 9, 2022.
  • Conference | Published On : 28-12-2021
    Tejaswi Patil and Dr. Zillur Rahman (Indian Institute of Technology Roorkee)
    Paper titled “Review of scientific literature on regulatory focus theory in marketing” presented at ISDSI-Global Conference 2021 held at IIM Nagpur, India during December 27 to December 30, 2021.
  • Conference | Published On : 29-12-2020
    Tejaswi Patil and Dr. Zillur Rahman (Indian Institute of Technology Roorkee)
    Presented paper titled ‘Moderation Effect of Skepticism on Guilt Appeal in Cause Related Marketing’ in the 3rd ICDE & 14th ISDSI Annual Conference, organized by Centre for Digital Economy, IIM Raipur, India, during 27-29 December, 2020.
  • Conference | Published On : 07-06-2019
    Tejaswi Patil and Dr. Zillur Rahman (Indian Institute of Technology Roorkee)
    Paper tilled Social Marketing: Connecting the P's and the C's was presented by the co-author in the International Conference on Creating Inclusive Organizations: Spirituality Innovation and Sustainability organized by Academy of Value Based Management at Said Business School, University of Oxford, UK during 7-8 June 2019.
  • Conference | Published On : 05-05-2017
    Tejaswi Patil
    A paper titled “RSPO: A multi-stakeholders Approach to sustainability” was presented at the National Conference on Trending Research held at SIT, Tumkur on 5th May, 2017.
  • Conference | Published On : 14-11-2014
    Tejaswi Patil
    Paper titled “The sustainable Business Models and practices to harness demographic dividend” was presented at the International conference on Sustainable business models in the emerging global economy” organized by Department of Management Studies and Research Centre, BMS College Engineering, Bangalore, held on 13th & 14th November 2014 .
  • Conference | Published On : 25-10-2013
    Tejaswi Patil
    Paper titled “Undesirable innovations: Innovations that do more harm than the good” was presented at an international conference on “Innovation – the key to Global Competitiveness” organized by Department of Management Studies and Research Centre, BMS College Engineering, Bangalore, held on 24 & 25 October 2013.

Other Information

1. Participated in bungee jumping, giant swing and flying fox at Jumpin Heights'- India’s extreme adventure zone, Rishikesh.
2. Participated in National Himalayan Trekking Expedition organised by YHAI to Sar Pass, Kullu –Manali, Himachal Pradesh.
3. Participated in National Himalayan Winter Trekking Expedition organised by YHAI to Dalhousie, Himachal Pradesh.
4. Played 3rd division cricket league matches for the KSCA affiliated club, and represented ACS during under graduate college days.

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